Thespian · AI Product
Shipping a Cross-Platform AI Product From 0 to 1
Jebbit · B2B SaaS
Building the Design Function From Scratch at an Enterprise SaaS Platform
Taproot Foundation · SaaS Platform
Designing a 0-to-1 Product That Secured $300K in Investment
Sole designer on a new product direction, expanding a nonprofit SaaS platform into the small business market during COVID-19. Led user research that shaped strategy, designed the full end-to-end experience, and presented to executive leadership.
Taproot Foundation · SaaS Platform
Redesigning Onboarding & Activation for a National Pro Bono Platform, +15% Activation Rate
Led end-to-end research and redesign of onboarding and activation flows for a national pro bono SaaS platform serving enterprise clients including Disney, American Express, and Blue Cross Blue Shield. Ran user surveys, usability testing, and heuristic evaluations to identify where users were dropping off, then redesigned the experience to convert significantly more signups into active participants.
Heali AI · consumer mobile app
Designing Trust Into an AI-Powered Health App. From Research to Redesign
Led UX strategy and redesign for an AI/ML mobile product that helps users with dietary restrictions identify safe foods through real-time menu scanning. Ran mixed-method research (150+ surveys, usability tests, interviews, nutritionist consultations) to diagnose why users couldn't trust the AI's output, then redesigned onboarding, scanning, and results to build confidence at every step.
Here are some of my thoughts on product strategy, design principles, and industry insights.
