Why It's Important to Present Your Business on Social Media
Why It's Important to Present Your Business on Social Media
Why It's Important to Present Your Business on Social Media
Why It's Important to Present Your Business on Social Media
5 minutes to read
5 minutes to read
Monday, Feb 2, 2025
Monday, Feb 2, 2025
Monday, Feb 2, 2025
Recently, I had a conversation with a friend, a start-up CEO, about whether his company should maintain an active presence on LinkedIn. As a Product Designer and Strategist, I’ve always believed in the importance of brand holistic brand presence. But this discussion made me reflect on how we, as professionals, approach this topic from both a strategic and human perspective.
Recently, I had a conversation with a friend, a start-up CEO, about whether his company should maintain an active presence on LinkedIn. As a Product Designer and Strategist, I’ve always believed in the importance of brand holistic brand presence. But this discussion made me reflect on how we, as professionals, approach this topic from both a strategic and human perspective.
Not Every Brand Needs to Please Everyone
Not Every Brand Needs to Please Everyone
Not Every Brand Needs to Please Everyone
My friend was concerned that being visible might attract negative feedback. This is a common worry, especially for businesses directly interacting with customers.
In my experience working across sales, product design, and brand strategy, I’ve learned one key principle: not everyone’s going to love your brand, and you don’t want everyone to love your brand either. There’s such a thing as a target audience. If you try to appeal to everyone, your brand identity becomes generic. Strong brands stand out precisely because they’re not afraid to be distinct. If your business looks the same as the competition, people will struggle to remember you.
This isn’t just my opinion. Marketing experts like Seth Godin emphasize the importance of differentiation in his book “Purple Cow,” where he argues that being remarkable means standing out, not blending in. A strong, well-defined brand identity is built on clear values that resonate deeply with the right people, not all people.
My friend was concerned that being visible might attract negative feedback. This is a common worry, especially for businesses directly interacting with customers.
In my experience working across sales, product design, and brand strategy, I’ve learned one key principle: not everyone’s going to love your brand, and you don’t want everyone to love your brand either. There’s such a thing as a target audience. If you try to appeal to everyone, your brand identity becomes generic. Strong brands stand out precisely because they’re not afraid to be distinct. If your business looks the same as the competition, people will struggle to remember you.
This isn’t just my opinion. Marketing experts like Seth Godin emphasize the importance of differentiation in his book “Purple Cow,” where he argues that being remarkable means standing out, not blending in. A strong, well-defined brand identity is built on clear values that resonate deeply with the right people, not all people.
The Value of Feedback: From a Strategic Perspective
The Value of Feedback: From a Strategic Perspective
The Value of Feedback: From a Strategic Perspective
My friend’s concern about negative feedback led us to an interesting point: is it better to avoid criticism altogether? From a product strategy standpoint, the answer is no. In fact, negative feedback can be one of the most valuable tools for growth.
Research supports this. The “Service Recovery Paradox” suggests that when a company effectively addresses customer complaints, it can create greater loyalty than if no issue had ever occurred. Additionally, studies in customer behavior show that dissatisfied customers are more likely to share their experiences — up to 20 people, compared to just a few when the experience is positive. (Source: Harvard Business Review).
But here’s the flip side: when you actively listen to that feedback, make meaningful changes, and communicate those improvements, you don’t just recover trust — you strengthen it. This process turns potential critics into brand advocates, which is far more powerful than trying to avoid criticism altogether.
My friend’s concern about negative feedback led us to an interesting point: is it better to avoid criticism altogether? From a product strategy standpoint, the answer is no. In fact, negative feedback can be one of the most valuable tools for growth.
Research supports this. The “Service Recovery Paradox” suggests that when a company effectively addresses customer complaints, it can create greater loyalty than if no issue had ever occurred. Additionally, studies in customer behavior show that dissatisfied customers are more likely to share their experiences — up to 20 people, compared to just a few when the experience is positive. (Source: Harvard Business Review).
But here’s the flip side: when you actively listen to that feedback, make meaningful changes, and communicate those improvements, you don’t just recover trust — you strengthen it. This process turns potential critics into brand advocates, which is far more powerful than trying to avoid criticism altogether.
The Impact on Brand Growth
The Impact on Brand Growth
The Impact on Brand Growth
This leads us to an important thing to consider in your brand strategy, if a dissatisfied customer sees that their voice led to real change, they often become your most loyal supporters. This is where product strategy intersects with brand perception: it’s not about avoiding mistakes, it’s about how you respond to them.
For businesses and for us as professionals — it’s not about presenting a perfect image. It’s about showing that we listen, adapt, and grow. That’s what builds trust, both in products and in people.
This leads us to an important thing to consider in your brand strategy, if a dissatisfied customer sees that their voice led to real change, they often become your most loyal supporters. This is where product strategy intersects with brand perception: it’s not about avoiding mistakes, it’s about how you respond to them.
For businesses and for us as professionals — it’s not about presenting a perfect image. It’s about showing that we listen, adapt, and grow. That’s what builds trust, both in products and in people.
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